drive Africa? Oh yes it does. With Mobile accounting for 80 percent of internet
penetration in Africa, it has in fact leapfrogged the economies of different countries
within the continent forward. Moving at the speed of light into the era of
smartphones, the influx of low-cost smartphones into the region has further strengthened
its title as the ‘Mobile continent of the world’.
Last week, Facebook,
one of the world’s biggest social network with an active monthly user base of
1.49 billion people, announced that as at June 2015, they were 120 million
active users of their platform in Africa. Forbes reports that the statistics
released confirms that 100 percent of its monthly
users in Nigeria (15 million) and South Africa (12 million) are on mobile
phones. Of Kenya’s 4.5 million monthly users, 95 percent are on mobile.
South Africa having 12 million daily users, Nigeria 7.1 million daily users and
Kenya, 2.2 million daily users, Facebook credited the success of this milestone
to the growth of mobile devices in the ecosystem as over 80% of these people login
through their phones.
recent statistics, amongst many others, further goes to show that as a serious
brand owner or manager in this age, the use of the internet and indeed social
media cannot be left in the background. You either shape up or ship out.
this! A plumbing company in the United Kingdom, LS Plumbing, created an
infographic showing how plumbing begun and where it is now. If plumbing
companies can be social media savvy, why not your business? Virtually any
person, business or group can reap social capital with the right content no
matter how tough that industry may seem.
is a solidarity call – Get online today; Maximise its numerous benefits;
Innovate; Get the right partners; Speak with us today J