business is in business to grow and make profits. For an SME, it is the same
case coupled with the fact that they have to favorably compete with bigger and
more established organizations. This can be a pretty daunting task.
internet has provided cost-effective, viable platforms in which businesses can
grow their visibility and appeal to their target audience. This is a major
reason why to be an efficient business in today’s world, a lot of options
offered by the internet have got to considered.
advertising is one way of reaching target audience groups online. In a continent
like Africa where mobile drives internet penetration, it is considered as the
most effective, less expensive way to reach out and ‘sell’. It creates a level
playing field for everyone involved. Small Business owners can attract their
own share of targeted traffic and grow their target market, amongst others, which
will help them compete with large established companies in their field.
tablets and other mobile internet-enabled devices have practically become
something people cannot go about their daily lives without. The availability of
mobile devices like smartphones, tablets and other internet-enabled devices has
influenced purchasing decisions for a large number of people. Mobile
advertising provides a huge opportunity for small businesses to market their
businesses and connect their brand to a wider audience.
SMEs have limited marketing budgets therefore owners ensure that any fund going
out will yield a better return on investment (ROI) for the growth of the
business. Mobile advertising is a better and cost effective way to promote
their business and in turn will generate a good ROI for the business as opposed
to the expensive cost of doing traditional advertising. Mobile advertising also
gives SMEs, and other bigger corporations alike, the ability to monitor, track
and deliver results.
believe that more SMEs can take advantage of mobile advertising to get their
businesses to the desired heights. With this, we should see more local
enterprises rising to multi-million dollar companies in the next few years.