Twinpine, Africa’s premium Mobile Advertising Network is
showcasing its technological capacity at the on-going MWC14 with the exhibition
of its new Mobile Advertising Server with new ad formats such as splash
screens, new banner ad sizes, reporting metrics, optimization techniques and
conversion tracking all built for the African Market. This enables the network
to serve a larger group of advertisers across different markets providing
content that is locally relevant to Africa.
The Ad Server called TAS - Adaptive Trend Based Optimization in
Digital Advertising, will give advertisers the opportunity better reach
their intended audience and get greater ROI for their advertising campaigns.
Visitors to Twinpine’s stand at the MWC will get to experience demonstrations
of how the platform works and the advantages over the existing system.
Speaking on the development, the co-founder of
Twinpine, Oduntan Odubanjo said, “We are delighted to be introducing this new
platform for all our publishers as well as advertisers. Here at Twinpine we are
always looking to raise the bar in terms of providing world class standards in
an industry that is considered by many analysts to still be in its growing
stages”. Odubanjo added that following the exhibition in Barcelona, the
platform will be formally launched in Lagos, Nigeria along with a hands on
walkthrough for agencies, brand owners and publishers in attendance.
Pay us a visit at our booth at the App planet, Hall 8.1, Stand E68. We'd be delighted to meet you.