At Twinpine, it is our business to do great things for
As part of its Value Added Services, MTN, the largest mobile network operator in Africa, released a exclusive Mixtape – Louding Naija by DJ Neptune
– to every mobile internet users in Nigeria. The objective was to drive as many
downloads as possible in a space of 6 weeks.
Implemented a conversion tracking feature to
get downloads insights and enable full optimization.
Made use of the frequrncy capping feature on the
Twinpine platform. This entails limiting the number of impressions and/or
clicks a mobile user can have within a session to boost campaign performance
and produce better results.
Over 300,000 downloads were gotten in within a
space of 4 weeks.
Achieved a CTR of 0.72& and a conversion
rate of 57%
If you’d like to chat with us on how we can help you, email firstname.lastname@example.org