MTN Louds Naija Via Twinpine

At Twinpine, it is our business to do great things for amazing companies.
As part of its Value Added Services, MTN, the largest mobile network operator in Africa, released a exclusive Mixtape – Louding Naija by DJ Neptune – to every mobile internet users in Nigeria. The objective was to drive as many downloads as possible in a space of 6 weeks.

The Twinpine Solution
·   Implemented a conversion tracking feature to get downloads insights and enable full optimization.

·   Made use of the frequrncy capping feature on the Twinpine platform. This entails limiting the number of impressions and/or clicks a mobile user can have within a session to boost campaign performance and produce better results.

·   Over 300,000 downloads were gotten in within a space of 4 weeks.

·   Achieved a CTR of 0.72& and a conversion rate of 57%

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