Internet access in Africa being largely mobile-centric with the majority of
consumers getting online via their mobile devices, businesses are using it to reach
and interact with their customers via marketing and advertising. One of the down-sides with mobile
advertising in Africa has typically been the lack of sufficient local web sites
that are able to carry locally targeted ads to an African consumer
Elo Umeh speaks
with Founder of Kenya Internet Marketing Association, Moses Kemibaro in Nairobi,
in-depth and the
for growing their mobile ad network throughout Africa in 2013.
Watch the video below.