This project aims to explicate all obvious and less obvious information
of the digital panorama of Nigeria. It will specifically:
•Educate marketing and advertising businesses and professionals
•Empower the digital ecosystem with data on the industry
•Provide adequate basis for decision making with the digital space
Overall, this study will answer the following questions:
1.Who is using the internet?
2.What are they using it for?
3.How long are they on it?
4.To what degree are internet users using social media for Personal
interest versus business
5.Are internet users receptive to e-commerce services?
6.What factors are likely to drive mobile payment usage
The study employs the use of primary data. Click HERE to complete the