African mobile advertising network shortlisted in the ‘Innovation in a
Growth Market Award category
Lagos, Nigeria - 15 August 2012: Mobile advertising network, Twinpine has today announced it has been nominated for a 2012 Meffys award. The
Meffys are amongst the most coveted awards in the mobile industry, recognising
brands, start-ups and individuals who have helped shape the mobile content and
commerce industry. Twinpine, which this month celebrates the end of its first
commercial year, is shortlisted in the ‘Innovation in a Growth Market’
Twinpine has been recognised for its mobile
advertising network offering which helps brands place the right ads with the
right audience and publishers build mobile sites that attract a large amount of
traffic and realise the potential of online advertising. The nomination acknowledges
the unique mobile ad model developed by Twinpine to ensure the best results
possible for its customers.
Elo Umeh, CEO at Twinpine, explains: “When
we set up Twinpine in August last year, we did so with the goal of improving
the way mobile advertising was being managed and executed in Africa. The
‘blind’ approach favoured by most mobile ad networks doesn’t lead to great
results because the same mobile subscribers are being captured across a variety
of mobile sites, rather than the campaign reaching the broadest, yet most
relevant audience possible. Our goal has, and will continue to be, to match
brands to the right sites and secure the right subscribers for publishers. We
built Twinpine around a premium model, creating customised mobile ad campaigns
with dedicated customer service to educate and engage the average African who
doesn’t yet understand the nuances of mobile internet.”
The African mobile market is on the cusp of
a period of unprecedented growth. It is predicted that by 2013, the country will
have 735 million mobile users. In Nigeria alone, more than 50% of the
population is under 20 years old, which means that more than half the country’s
population will be in the most desirable target audience segment for brands
around the world. Twinpine aims to help brands and publishers make the most of
this mobile boom.
“We are also focused on helping brands and
publishers reach the right audience and deliver higher conversion rates. We are
delighted that this approach has been recognised by the Meffys
and we eagerly await the final results,” added Mr Umeh.
The Meffys are judged by expert panels of
independent journalists, analysts, academics and VCs. Results will be announced
at a ceremony held at The Park Lane Hotel, London on September 12, 2012.
For more information about Twinpine or to
arrange a briefing with Elo Umeh, Twinpine CEO and co-chair of the Mobile
Marketing Association West Africa, please contact email@example.com or call +44 (0)207 861 2844.