Thursday, 1 September 2016

Programmatic Media Buying 101: Demystifying the buzzword

By Chika Umeh

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The word “programmatic” has officially become a buzzword. One that is still largely not fully comprehended in the African mobile marketing space. 

Programmatic buying is an automated process of buying inventory which is in line with the desired target audience and demographics. Simply put, it’s a stress free way of buying traffic that works for your campaign using software and aggregated data to target individuals with ads relevant to their needs and interests. 

Monday, 12 October 2015

Myths about Mobile Advertising

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So they have shared conflicting opinions about mobile advertising; “there is nothing like mobile advertising,” “online advertising has all the focus,” “mobile advertising is a waste of money,” “it’s too expensive.” With the barrage of information available, it is becoming increasingly difficult to separate the wheat from the tares.

Friday, 2 October 2015

Mobile Advertising: Strengthening Brands’ Marketing efforts

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Who can deny that the mobile device is a lifestyle tool today? It has become so ingrained into almost every aspect of our lives that we now wonder how we ever survived without them. With the wider adoption of mobile devices, and indeed Smartphones, there has become a large market for highly functional yet low cost range of smart phones.

Friday, 18 September 2015

What Facebook’s announcement should mean for your business

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Does Mobile drive Africa? Oh yes it does. With Mobile accounting for 80 percent of internet penetration in Africa, it has in fact leapfrogged the economies of different countries within the continent forward. Moving at the speed of light into the era of smartphones, the influx of low-cost smartphones into the region has further strengthened its title as the ‘Mobile continent of the world’.

Tuesday, 9 June 2015

Performance Advertising - What Clients really want!

By Obinna Anyanwu

In 1905 John Wannamaker, the founder of Walmart said, “I know that half of my advertising dollars are wasted, I just don’t know which half”. Since then it has been his and every other merchant’s dream to make advertising accountable. Nearly 100 years later, Internet technology, with its ability to track advertising to the sale, has created a marketing model that makes this possible.

Wednesday, 6 May 2015

Facebook Adds Video to Desktop App Ads

Facebook announced last week that it’s giving advertisers the option to include video in desktop app install ads. Previously, video was only available in mobile app install ads. Now Facebook is closing the loop for gaming, an activity that the company says has 445 million participants monthly across mobile and desktop.

Wednesday, 29 April 2015

2015: A year of making the most out of Mobile Advertising

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In this digital age, almost everything happens on mobile platform and a large percent of people are always on their mobile devices for various reasons. The ease of mobility it offers has made some ditch their desktop computers and because of this, they are more likely to know about a business/brand through the use of their mobile device.