Sunday, 27 November 2016

An Evening of Innovation with Twinpine - Personalisation, Performance and Convergence to Drive Marketing Communications in 2017


From L -R: Ayodeji Balogun, Chief Technology Officer, Twinpine; Omobola Johnson, General Partner at TLCom Capital; Elo Umeh, Founder, Twinpine

Twinpine, Africa’s pioneer and premium mobile marketing company celebrated its fifth year of operations this year.  Officially launched on August 1, 2011, the company was founded with a vision to help brands and businesses get more value from the primary channel that connects Africans to the world - Mobile.

The exclusive event hosted various digital marketing agencies, brand owners, IT experts and media practitioners to an event tagged “An Evening of Innovation with Twinpine” at the Renaissance Lagos Ikeja Hotel, Lagos on Thursday November 17, 2016.

Themed, The Future of Mobile Marketing: Data, Performance and Personalisation, the event buttressed predictions that personalised marketing, performance, and convergence through collection of consumer data will be key drivers of marketing communications in 2017 and beyond as brand owners seek to build on their equity and return on investment (ROI) despite the recession.

At the event, Twinpine unveiled its new ad formats (Native Ads, 3D Ads, Brand Cast, Call-to-Action Ads), Twinpine’s Mobile Intelligence Portal, Programmatic Platform and Adrenaline.

Special guests at the event were: Omobola Johnson, General Partner at TLCom Capital; Oti Ukubeyinje, Media Director at Sponge Digital; Jumoke Okikiolu, Head Product Marketing at Samsung West Africa; John Iseghohi, Digital Marketing & Strategy at Etisalat; and Tunde Kara, Director, Sales & Bus Dev (Pulse.ng) Ringier Africa. 

For more information about Twinpine’s unique propositions, please visit: http://twinpinenetwork.com/
See photos below:
Oduntan Odubanjo, Chief Operation Officer, Twinpine; Philicia Lai, Assistant GM,Afmobi

Dr. Eugene Ohu, Faculty, Lagos Business School; Teresia Kinuthia,Regional Manager, East and Central Africa,Terragon, Dr. Francis Okoye, Lagos Business School.

Oduntan Odubanjo, Chief Operation Officer, Twinpine; Rosemary Akpo, Africa Marketing Director - Ribena, Suntory, Emeka Enwere, Chief Product Officer, Twinpine; Yusuf Murtala, Marketing Manager, Lucozade


Omobola Johnson, General Partner at TLCom Capital; Elo Umeh, Founder, Twinpine;Nneka Nwobi, Non-Executive director, Terragon ; Emeka Enwere, Chief Product Officer, Twinpine

Josephine Sarouk, Senior Manager, Corporate Segment, MTN Nigeria; Onyinye Ikenna-Emeka, General Manager, Enterprise Marketing, MTN Nigeria; Lorenz Mba, Consultant, Canig Innovative Solutions.


Ige Temitayo, Strategy Lead, Ogilvy Africa;  David Ole,Planning Director, Sponge Group;  Oti Ukubeyinje, Media Director, Sponge Group.
 Jesse Oguntimehin, Deputy Marketing Manager, Tecno Mobile; Philicia Lai, Assistant GM,Afmobi; Micheal Hu, Country Manager, Afmobi

Omobola Johnson, General Partner at TLCom Capital; Elo Umeh, Founder, Twinpine

Jody Samuels, Director Innovation, Diageo.

David Ole, Planning Director, Sponge Group; Oti Ukubeyinje, Media Director, Sponge Group; Tunde Kara, Director, Sales & Bus Dev (Pulse.ng) Ringier Africa; Toheeb Azeez, Media Manager, Nigeria Breweries; Odubanjo Anu, Content Director, Iconway.

Oti Ukubeyinje, Media Director at Sponge Digital

John Iseghohi, Digital Marketing & Strategy at Etisalat; Oti Ukubeyinje, Media Director at Sponge Digital; Tunde Kara, Director, Sales & Bus Dev (Pulse.ng) Ringier Africa; Oduntan Odubanjo, Chief Operation Officer, Twinpine.

Chika Nwobi, Founder/CEO, L5LAB; Tom Terbell, Partner Rise Capital; Peter Ajegbomogun, Managing Partner, WebCoupers.

Omobola Johnson, General Partner at TLCom Capital; Elo Umeh, Founder, Twinpine;Nneka Nwobi, Non-Executive director, Terragon ; Emeka Enwere, Chief Product Officer, Twinpine

Elo Iyayi, Managing Director, Sharemind Lagos; Oluwole Olukoju, Digital Strategist, Sharemind Lagos.


John Iseghohi, Digital Marketing & Strategy at Etisalat; Oti Ukubeyinje, Media Director at Sponge Digital.

John Iseghohi, Digital Marketing & Strategy at Etisalat; Oti Ukubeyinje, Media Director at Sponge Digital; Tunde Kara, Director, Sales & Bus Dev (Pulse.ng) Ringier Africa.

Dr. Eugene Ohu, Faculty, Lagos Business School

John Iseghohi, Digital Marketing & Strategy at Etisalat; Oti Ukubeyinje, Media Director at Sponge Digital; Tunde Kara, Director, Sales & Bus Dev (Pulse.ng) Ringier Africa; Jumoke Okikiolu, Head Product Marketing at Samsung West Africa


Dr. Francis Okoye, Lagos Business School; Teresia Kinuthia, Regional Manager, East and Central Africa,Terragon,
Amuche Umeh, Essien Ekemini, Brand Manager, Ribenna;  Yusuf Murtala, Marketing Manager, Lucozade


Dr. Francis Okoye, Lagos Business School. Dr. Eugene Ohu, Faculty, Lagos Business School; Teresia Kinuthia,Regional Manager, East and Central Africa,Terragon.

Chika Nwobi, Founder/CEO, L5LAB; Omobola Johnson, General Partner at TLCom Capital; Nneka Nwobi, Non-Executive director, Terragon.

Micheal Hu, Country Manager,Afmob Nigeria; Ian Pan, Marketing Manager, Tecno Tablet;  Oduntan Odubanjo, Chief Operation Officer, Twinpine; Philicia Lai, Assistant GM,Afmobi Africa; Tosin Sawyerr, Head of Business Development, Afmobi Nigeria; King Dong, Country Manager, Transsion Holding

Essien Ekemini, Brand Manager, Ribenna; Rosemary Akpo, Africa Marketing Director - Ribena.


Micheal Hu, Country Manager,Afmob Nigeria; Ian Pan, Marketing Manager, Tecno Tablet;  King Dong, Country Manager, Transsion Holding; Philicia Lai, Assistant GM,Afmobi Africa; Elo Umeh, Founder, Twinpine; Tosin Sawyerr, Head of Business Development, Afmobi Nigeria.


Nneka Nwobi, Non-Executive director, Terragon


Guy-Bertrand Njoya, Synekas Consult; Teresia Kinuthia, Regional Manager, East and Central Africa, Terragon; Ayodeji Balogun, Chief Technology Officer, Twinpine



Thursday, 1 September 2016

Programmatic Media Buying 101: Demystifying the buzzword



By Chika Umeh

Programatic Media Buying.jpg
The word “programmatic” has officially become a buzzword. One that is still largely not fully comprehended in the African mobile marketing space. 

Programmatic buying is an automated process of buying inventory which is in line with the desired target audience and demographics. Simply put, it’s a stress free way of buying traffic that works for your campaign using software and aggregated data to target individuals with ads relevant to their needs and interests. 

Monday, 12 October 2015

Myths about Mobile Advertising

Photo Credit: insights.mobify.com
So they have shared conflicting opinions about mobile advertising; “there is nothing like mobile advertising,” “online advertising has all the focus,” “mobile advertising is a waste of money,” “it’s too expensive.” With the barrage of information available, it is becoming increasingly difficult to separate the wheat from the tares.

Friday, 2 October 2015

Mobile Advertising: Strengthening Brands’ Marketing efforts

Photo Credit; Smartfindsmarketing.com
Who can deny that the mobile device is a lifestyle tool today? It has become so ingrained into almost every aspect of our lives that we now wonder how we ever survived without them. With the wider adoption of mobile devices, and indeed Smartphones, there has become a large market for highly functional yet low cost range of smart phones.

Friday, 18 September 2015

What Facebook’s announcement should mean for your business

Photo Credit: itweb.co.za
Does Mobile drive Africa? Oh yes it does. With Mobile accounting for 80 percent of internet penetration in Africa, it has in fact leapfrogged the economies of different countries within the continent forward. Moving at the speed of light into the era of smartphones, the influx of low-cost smartphones into the region has further strengthened its title as the ‘Mobile continent of the world’.

Tuesday, 9 June 2015

Performance Advertising - What Clients really want!


By Obinna Anyanwu

In 1905 John Wannamaker, the founder of Walmart said, “I know that half of my advertising dollars are wasted, I just don’t know which half”. Since then it has been his and every other merchant’s dream to make advertising accountable. Nearly 100 years later, Internet technology, with its ability to track advertising to the sale, has created a marketing model that makes this possible.

Wednesday, 6 May 2015

Facebook Adds Video to Desktop App Ads


Facebook announced last week that it’s giving advertisers the option to include video in desktop app install ads. Previously, video was only available in mobile app install ads. Now Facebook is closing the loop for gaming, an activity that the company says has 445 million participants monthly across mobile and desktop.